Hilfigerrr was approached by Timothy McCall, a local film producer, whose son, James McCall, is also a rapper. His stage name is an homage to Tommy Hilfiger 'Zay' is a self-applied nickname. Hilfigerrr (born Tyjuan Peoples) began his career on social media platforms, making videos of raps, dances, and comedic skits. Zay Hilfigerrr & Zayion McCall are an American hip hop duo from Detroit, Michigan.